Many businesses with a social networking marketing strategy include LinkedIn in their plan, but are they getting the most value out? Chances are, you might be barely scratching the surface of what LinkedIn can contribute to the growth of your business.

With a still-growing user base of at least 120 million, LinkedIn has become THE professional social networking tool of many businesses. While Facebook is still the major network on the personal side, LinkedIn's importance in the business-to-business world is growing.

With LinkedIn, your social networking strategy doesn't have to be complex, and smaller companies, in particular, can quickly see results with just a little effort. Here are a few pointers to help you maximize the positive effect of your LinkedIn connections.

Be comprehensive. "Short and sweet" may be the rule of thumb in any other kind of forum, but for professional purposes it's always best to include as many credentials about you and your business as possible. It's helpful to give potential clients and connections the full story on your strengths – which means listing past employment and work experience, academic backgrounds, pertinent skills, competencies and certifications, and even educational backgrounds. It's important to understand that many of the people who will enlist your services will only have your online credentials to go on, so give them a complete picture of what you've done and can do.

Customize your URL. When you create a LinkedIn profile, the site auto-generates a URL for that profile. But did you know that you can customize and change that URL? By changing it to reflect your business, it makes you much easier to remember and find.

Be involved. Much like in Facebook, a LinkedIn profile is useless if you simply post and forget. It's essential to keep your info up to date, and interact with people by posting questions and comments. Proactive, educational input into the groups that serve your potential clients will build a good impression with professionals who are looking for the services or products that your company supplies.

We are always ready to help you build your business, so let us help you build your customer connections.

Did you know you can have the activity feeds/social stream or live updates from your favorite social network such as Facebook or LinkedIn appear in the latest version of Windows Live Messenger? Simply sign in to your Live Messenger account, select Add/Manager Services at the bottom right area of the application, and then choose a service you wish to integrate to (i.e., Facebook, MySpace, LinkedIn).

The application will ask you to sign in to the chosen service and give permission to integrate. After you have given permission, you will see updates from and be able to post to that social network in Live Messenger.

Thanks to cloud technology, businesses can now access their software and services via the internet, instead of managing everything on their own hardware. The cost savings and ability to respond to new opportunities can transform the business.

With cloud computing, businesses can tap into software and services as they need them, using an Internet connection and a web browser. Cloud services can help you manage growth and connect with your staff across town or the world.

Manage Growth

One of the toughest aspects of running a small business is predicting what resources are needed to support future demand. If the company grows quickly, more people and equipment need to be added to fulfill the work. Too much investment for the future is risky.

Cloud computing allows companies to quickly access the applications needed to increase capacity, support growth and handle busy periods. If a customer or project demands increase, software in the cloud scales without a big outlay of cash. The flexibility of the organization increases with cloud computing because it is easy to adjust and scale.

Improve Collaboration

Companies with remote employees can particularly benefit from cloud computing. More and more small and medium-sized businesses support home workers and employees that aren’t in the main office every day.

No matter where they’re located, employees can use cloud applications to have meetings, talk to one another, share files, and collaborate on materials in real time. With cloud computing, you can build a team that works together seamlessly, and improved productivity and better communication allows businesses to capitalize on new opportunities quickly.

Find out more about the benefits of cloud computing. We’ll help you find the solutions that fit your business and your budget.

ERP Drives Manufacturing Innovation It's the start of a new year and 2012 forecasts for manufacturers are starting to look more promising. To stay ahead of the competition, you need to respond to the market with innovate product additions. A fully integrated business management system should enhance innovation to improve your responsiveness to the market.

Improve innovation When you can identify opportunities for new products at an early stage, you can respond with new, innovative products or product variants. Your ERP system should provide you with information from across the organization, with deep insight into product preference trends. With industry-specific and customer-specific KPIs delivered to your key decision makers, you can get a jump on the competition to meet changes in customer preferences.

Innovation in most manufacturing environments requires collaboration between outside partners as well as multiple internal departments. Spending time fighting outdated systems makes it hard for teams to keep communication lines flowing. An ERP system that integrates with collaboration solutions like SharePoint and common applications like Office gives teams the tools they need for easy collaboration.

Reduce time to market Fast and accurate planning is a must for the innovative manufacturer – budgeting and planning cycles can't last weeks and months anymore. Real time inventory, production, and supply chain information presented in one easy-to-use dashboard gives managers the tools they need to plan and execute quickly.

Coordinating multiple facilities and departments to support new products from production to delivery requires an integrated ERP system. Automated workflow ensures that products move from development to production environments by eliminating delays and miscommunication. A fully integrated ERP system will support new products entering the production schedules and adjust inventory levels at key distribution points.

Get ready for leaps of innovation in 2012, and improve your responsiveness to the market with a fully integrated ERP system. Call us to talk about how we can help you build a better business.

Headaches using printers usually don't have anything to do with hacking, but now they do. Recent research done by experts from Columbia University have discovered a flaw in many printer systems that are connected to the Internet – a flaw that allows easy entry by hackers into the networks printers serve.

When it comes to printers, we usually think about ink, paper jams and minor irritations – but certainly NOT getting hacked. But recent research suggests that printers can be used by hackers to infiltrate computer systems.

According to researchers at Columbia University, printers that are connected to the are the weakest (and almost always unnoticed) link that can compromise an otherwise secure system. Details are emerging, as the research was done under government and corporate grants. The Federal Bureau of Investigation got the first look at the research results, followed by people from Hewlett-Packard. What is clear is that this new research reveals that printers CAN be used by hackers or online thieves not only to infiltrate networks, but also to steal personal information and even identities.

The security flaw involves the printer software used to run "embedded systems" which enables both advanced functions and connects the printer directly the Internet. Alarmingly, researchers were able to hack into a printer, and give it instructions to continuously heat up the part of the device that dried the ink after it’s applied to the paper. The resulting heat caused the paper to turn brown and smoke.

The implications of this type of security flaw are concerning, but can be addressed properly and promptly with the right planning. HP is looking into the study for their own line of printers and business owners should also take precautionary steps to protect already installed devices on their networks.

If you want to know more about how you can ensure that your systems are secure, give us a call so we can sit down with you and discuss a security blueprint that meets your specific needs.

Microsoft recently posted a video on its website that is the latest in a series from Microsoft offering a view into where technology is headed in the future through product development at Microsoft. The video offers a fascinating and impressive glimpse into the future of work and productivity that may occur in less than a decade.

The video from Microsoft gives us a glimpse into a day in the life of Ayla, a travelling executive, her daughter Shannon, at home with her Dad, and Qin, Ayla's colleague. The video is the latest in a series from the Microsoft Office team. You can see past videos here, or view a behind the scenes video from Kurt DelBane, Microsoft Office Business Division President, who explains the technological concepts behind the video, such as collaborative technologies, data visualization tools, mobile technologies, and cloud computing.

Interested in finding out more? Check out the actual place where this technology is developed by Microsoft demonstrating some of the video's concepts in real life.

An electronic medical record (EMR) implementation isn't just about replacing paper charts with digital technology. EMRs also provide a perfect opportunity to review and improve your workflows. The result can be increased efficiencies—which means decreased costs.

Your medical practice has probably been doing things the same way for a long time. Maybe you think you do things well, and most likely you actually do. Most practices, however, have not recently reviewed and optimized processes to the extent possible. Few have standardized procedures in writing, for example.

Implementing an EMR won't automatically make these improvements. In fact, most people think EMRs solve problems, but they actually amplify problems that already exist in a practice.

Because of this, adopting an EMR presents a good opportunity for you to make your practice more efficient by reviewing processes and optimizing your own workflows. In fact, you may find that with little effort you are able to identify new efficiencies that could save time and money.

Be patient, however. The adoption of technology is an iterative process. In other words, while EMRs are full of functions that will bring efficiency to your practice if implemented correctly, this won't happen overnight. Give it some time. Typically, health care groups are in the learning and adoption phase of their transition for several months. You should see results after that.

If you own an Android phone, you can use it as a substitute for an external drive or a USB key. You can load files into your phone simply by plugging it in to a PC with a USB cable, then tapping on “Mount” when you are prompted by the system.

This mounts the internal storage of the device as an external drive relative to the PC, and you can easily drag and drop files or create folders on the device as you see fit. Of course, it is recommended you do this on the SDCard that likely came with the device, or one that you buy for your phone.

Electronic medical record (EMR) implementations aren't always simple—especially for small physician groups, which may lack dedicated information technology resources. However, following a few best practices regarding your constituents can help ensure that the process proceeds smoothly. Here are three.

Personalize for physicians. No two physicians are exactly like, so no two physicians should have to do things the same way. And that applies to functions both large and small. People approach even the simplest of technologies, such as email and word processing, differently. A good EMR will provide several ways to accomplish the same task, so be sure you offer physicians the option to choose which will best fit their practice styles.

Include nurses. With that said, an EMR isn't all about the physician. While physicians may be leaders and key decision-makers, they are not the exclusive users of an EMR. According to some reports, nurses account for almost 75 percent of chart use, and physicians just 25 percent. As a result, one of the greatest mistakes of EMR implementation is forgetting about nurses. When you create an EMR committee, be sure to have nursing representatives on it.

Round on users. Just as physicians and nurses "round" on patients at a hospital, you should round on everyone in the practice to gauge their comfort with the EMR. Thirty days and then again six months after you go live, visit each user to observe how he or she uses the EMR, take suggestions, and offer tips about how to best use the EMR within your workflows.

A hard drive shortage threatens to impact the worldwide computing industry due to the floods in Thailand. The majority of the world’s hard drive factories are located in Thailand and are struggling to recover pre-flood production levels.

In the same way the massive earthquake and tsunami damaged Japan's electronics industry, the flood crisis in Thailand is causing concern for companies that require hard drives for production.

The majority of the world's hard drives are produced in factories located in Thailand, where the flood crisis has put a damper on many industries, hard drive producers included.

According to reports, the shortage is already driving hard drive costs up and may just be the beginning of that trend. As companies like Hewlett Packard respond to the situation, the outlook remains unclear. PC sales could be affected well into 2012 and beyond. With flooding still an issue for some producers the shortage could expand.

As of now, there is still no concrete solution in sight for the problem with the supply of hard drives in the world, and while reconstruction efforts in Thailand are ongoing, getting the hard drive industry on its feet will take a while. As for the effects on the computing world as a whole, PC prices will likely rise as pre-flood inventories are sold out and replacement stock is delayed.