5 tips for YouTube marketing

January 16th, 2016
5 tips for YouTube marketing

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

Why Line Is the App of Choice in Iran

January 4th, 2016
Why Line Is the App of Choice in Iran

What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re tempted to think the latter, think for a moment about those countries where their citizens don’t have the choice.

How boring brands can win on social media

November 9th, 2015
How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think.

Social media ROI for the small business

September 28th, 2015
Social media ROI for the small business

For many small business owners, maintaining an active presence on social media can be a challenge. It takes time and money, and when you see little return on your investment it can be both perplexing and disheartening. If you’ve personally struggled with social media marketing, it may offer you some comfort to know you’re not alone.

How to grow your email list with social media

August 17th, 2015
How to grow your email list with social media

The coveted email list: it can be the difference between a growing business and one that sputters out before it gets off the ground. So what can you do to grow yours? Although it’s often less talked about, social media can be an instrumental tool to gain subscribers.

Facebook is about to bring ads to Messenger

May 11th, 2015
Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Network like a pro on social media

April 27th, 2015
Network like a pro on social media

Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and how to network like a pro, we’ve given you a quick rundown of how to use Facebook, LinkedIn and Twitter to benefit your business to the max.

Marketing on Pinterest just got better

April 17th, 2015
Marketing on Pinterest just got better

When we think of social media marketing, our thoughts instantly turn to Facebook and Twitter. Yet, while it’s true that there are results to be had and success to be earned using these two popular channels, it is equally true that other platforms like Pinterest are on the rise and worth investing some time in too.

Facebook page likes dropped? Here’s why

April 2nd, 2015
Facebook page likes dropped? Here’s why

If you use a Facebook page to promote your business online, you’ll know that your like count – the number of users who have liked your page – is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities.

Optimize your social media hashtags

March 16th, 2015
Optimize your social media hashtags

Remember years ago when you first saw a number sign followed by an unspaced phrase popping up online? Who would have thought that hashtags would turn out to be one of the most useful tools on social media platforms today. In fact, different social media sites utilize hashtags in different ways.